We’ve already looked at beer gifts for novices and enthusiasts. Now it’s time to turn our attention to beer geeks. These drinkers choose their bar based on the number of taps and the quality of the pours. Home brewing and beer fests are typical weekend activities. If they’re not busy brewing beer, they’re evangelizing it. In short: beer geeks don’t just like craft beer;
In our last article, we offered suggestions on the best beer gifts for novice drinkers. Now, we’ll turn to beer enthusiasts. Envision a beer enthusiast as a top sports prospect or talented musician with copious amounts of passion, motivation, and heart. They just haven’t made it to the big leagues yet. Enthusiasts are already drinking good beer. They’ve tried most common styles, and they’re starting to experiment with home brewing.
Buying gifts is never easy because it requires you to have an exhaustive understanding of someone’s interests, personality, and current possessions. None of us are mind readers, so it’s naturally difficult to find “the perfect gift.” The weakest among us turn straight to the gift card. But with our handy guide to beer gifts, we’re going to help you do much better than that.
A huge part of creating a beer brand is crafting an individual identity that not only draws someone to that particular beer but also symbolizes what the company stands for and what makes them different from other brewers. The challenge with all things design is to create something unique, timeless, and purposeful. More often than not, logos and packaging seem little more than half-assed. But the best brewers create beer brands that seamlessly blend design with their individual passion.